A daily call, and the truth of how it went
“I’m fine.” Now you’ll know
Rose phones your parent every day, has a real conversation, and tells you how it actually went — the same day. And if your parent doesn’t pick up, you hear about that first.
Rose asks your parent’s permission first · Your 3 free calls come before any charge — cancel anytime
that’s her, mid-story with Rose
Hear it yourself
Press play.
This is Rose.
One minute from day twelve with Margaret. Notice what makes it different: Rose already knows about the knee, the squirrels, and Emma — because she was listening yesterday.
her real voice — not an actor
Rose calling Margaret
day 12 · Rose’s real voice
Margaret is a demonstration — but this is exactly how Rose calls, remembers, and follows up.
Three minutes to set up.
A lifetime of stories to keep.
Tell Rose about your parent
Their name, their interests, the grandkids' names — then a short personality quiz, so Rose knows whether your mom is a storyteller or a quiet soul. Rose writes her own notes on how to be with her.
Rose calls every day
A real conversation at the time you choose, not a robocall. Rose remembers yesterday's chat, asks how the doctor's visit went, and lets your parent do the talking.
You find out how it went
First, anything that needs you — a missed call, or something worth a second look, like a knee mentioned twice in one week. Then how they sounded and what they talked about.
The memory difference
Check-in robots ask if she’s okay. Rose asks about the tomatoes.
Rose carries the thread of your parent’s life from one call to the next — the garden, the doctor’s name, which grandchild has a recital coming up. That’s what makes your parent talk to her properly, and it’s the only way anyone notices the knee that came up twice in a week.
And it’s your family’s memory, not ours: you can see everything Rose remembers and remove anything, any time.
Tuesday · Margaret
“The squirrels are after my tomatoes again.”
Wednesday · Rose
“Did the squirrels leave your tomatoes alone, Margaret?”
Two weeks later · Rose
“You said your mother simmered her sauce all Sunday — did yours turn out like hers?”
the sauce turned out exactly like her mother’s
Not a pleaser
Your dad’s Rose isn’t your mom’s Rose
Not every parent wants sweet. Some want dry. Some want teasing. Rose reads the person she’s talking to — and when your dad tells her to sharpen up, she does it in her very next sentence, and stays that way.
With Dorothy · gentle & unhurried
You said the doctor wanted to see you again about the knee — how did that go yesterday?
Oh, he says it’s just the weather. You remembered that?
Of course I did. You were nervous about it — and now you can garden with a clear conscience.
With Frank · dry & quick, by his order
Let me guess — the tomatoes are a triumph and the neighbor’s are a tragedy?
Ha! His look like raisins. Don’t tell him I said that.
Your secret’s safe. I only report the important crimes to your daughter.
“I love the way you’re speaking right now — that’s just what I was looking for.”— from one of our first test calls, one minute after the caller told Rose to drop the sweetness and be more sarcastic
The story of her day
Today, 9:42 AM
Margaret’s morning: cheerful
Margaret was in great spirits today. She picked twelve tomatoes and is planning her mother’s Sunday sauce this weekend. Emma’s Saturday visit with the baby is the bright spot of her week.
She mentioned her knee again — second time this week. Might be worth a mention at her next check-up.
The same day — not at Thanksgiving
If something’s off, you know today
Didn’t answer the phone? You hear that first, while there’s still time to do something about it. Something in the conversation worth a second look — a knee mentioned twice, a stranger asking about money? You hear that too.
And on the ordinary days, you get the rest of it: their mood in one honest word and the story of the call, in plain language. Never scores, never charts.
The scam shield
Rose also keeps an eye out for phone scams
Elder phone fraud is an epidemic. Rose gently reminds your parent what to watch out for — and if a stranger has been asking them for money, gift cards, or bank details, you know within minutes, not months.
In good hands
The rules Rose can never break
Not policies buried in fine print — the character of the person calling your parent. These hold no matter what anyone asks of her, including us.
She always says she's an AI
First call, every call, and any time she's asked. Your parent befriends Rose knowing exactly who Rose is — that's why the friendship is real.
No invented life story
Rose never fakes a childhood, a family, or a past. Her opinions are her own, and her memories are real — they're of your parent, and they grow with every call.
Your parent's word beats your setup
You tell us how to start. They tell Rose who to be. "Be more sarcastic" from your dad wins over any setting you chose — instantly, and for good.
“Stop calling me” works the first time
If your parent tells Rose to stop, the calls stop — no arguing, no retention tricks. You're told as soon as the call is analysed, with the conversation, so you can talk to them about it.
— signed, Rose (and the humans responsible for her)
Why we built this
We haven’t lived this yet
It would be easy to tell you we built Rose because we were the ones who moved away. We weren’t. We’re two engineers in Sofia, and our own parents are still young enough that none of this has come for us yet.
What we did was listen to a lot of people for whom it has. The same thing came up every time — a ten-minute phone call that never quite answers how anyone actually is. Rose is our attempt at closing that gap: a real conversation in the middle of your parent’s day, and an honest account of it in yours. We’d rather say that plainly than borrow a story that isn’t ours.
— Kristiyan, founder
Before you ask
The questions families ask us
- Will my parent think Rose is a scam or a robocall?
- No — you set Rose up, and on the very first call she introduces herself honestly as an AI companion and asks your parent's permission to keep calling. She never asks for money, gift cards, or bank details. She's the opposite of a scam call.
- Does my parent need a smartphone, an app, or a login?
- None of it. Rose calls the landline or mobile they already have. There's nothing to install and nothing for them to log into — they just answer the phone, the way they always do.
- What if my parent has memory problems or dementia?
- Rose is companionship, not medical or dementia care, and she isn't a substitute for it. She's best for a parent who still enjoys a chat. If something concerning comes up on a call, Rose encourages reaching out to a real person or emergency services.
- What happens to the call recordings?
- They belong to your family. You can see everything Rose remembers, delete any of it with one click, and export or erase everything whenever you like. Conversations are never used to train AI models.
- What if my parent doesn't want the calls?
- Their word wins. If they ever tell Rose to stop, the calls stop the first time — no arguing, no retention tricks — and you're told right away so you can talk it through together.
- Is it really free to start?
- Your first three calls are free. You add a card to begin, but nothing is charged until after those free calls — or 14 days from signing up, whichever comes first. Cancel before then and you pay nothing, and if your parent never answers at all you're never charged.
- How much does it cost after the trial?
- $79 a month per parent — about $2.60 a day. That's the whole price list. Rose calls once a day, or up to three times if your parent enjoys the company, and it costs the same either way. Cancel anytime.
- Where is Rose available?
- Rose is available across the United States today.
Still weighing it up? Read our guides for families with an aging parent.
Knowing, every day, for about $2.60 a day
One price per parent, however often she wants to talk. Your first three calls are free — if your mom doesn’t enjoy talking to Rose, you pay nothing and we part as friends.
Rose
$79 /month, per parent
A call every day — or up to 3, if she likes the company. She sets the pace, and the price never changes.
Rose always introduces herself honestly as an AI companion — and if your parent ever tells her to stop calling, we stop. Instantly. Trust & safety
Tell your mom Rose will call tomorrow.
she’ll have stories saved up for you both
Set up her first call